The Social Organization: Chapter 8

Chapter 8 of The Social Organization is describing what it takes from management for social media, social communities, or social organizations to work properly. The author says that people go about under the assumption that social media is better without management because management gets in the way. The rest of the chapter is about how that is incorrect and that if managers are making the right choices and actions, social media can be very successful.

I like to think of it like an earlier reading where we described the different views organizations have on social media. If management does not believe that social media will work, they will not be 100 percent committed to making the project successful. If managers do not believe in what they are doing, they will not think of other ways to make it successful when things are going wrong. For example, the Electronic Arts CEO was passionate about making social media work, so when one idea didn't work, he found another, then another, until it was successful instead of giving up and saying social media is a waste.

To conclude, I would like to say that with social media endeavors, and everything else in life, you get out of it what you put into it. So putting a lot of quality effort into an initiative, will yield quality results.