The Social Organization

The organization I chose to study with regards to social media is Walgreens. I interned at Walgreens this past summer so I'm happy to look into this organization more in terms of social media. I want to start by discussing the challenges I believe they face involving social media. I believe Walgreens has a disadvantage with their customer base being of older generations. This can cause a problem because a lot of older generations are not as familiar with todays technology. Walgreens has a Facebook account, Twitter account, an app and website allowing photos to be uploaded and printed right to the store. I would say Walgreens is up to date with having all their different social media technology. This compares to the reading in The Social Organization because they use social media technologies to better serve their customers in many ways.