Mass Collaboration and Walgreens

When it comes to mass collaboration: participation, collective, transparency, independence, persistence, and emergence, Walgreens is not a company that uses the most social media to bring their members together. When it comes to participation, I do not see Walgreens pushing social media onto their customers or members. In today’s business world, companies need to instantly be able to communicate with their customers, which is something they should work on. As far as collective, again, they are not heavily bringing their members together to better their services. I do not see them as very transparent, what they typically do for feedback is surveys at the bottom of receipts. Customers can independently use the Walgreens social media, however, they are not very interactive between customers. Overall, Walgreens is very persistent with customer loyalties and discounts; however, this is mostly in store and not social media based. When it comes to emergence, they do need to start evolving their social media. When it really comes down to it, Walgreens should look more into bringing their customers together in a much faster, social media based, way.