Chapters 3 and 4 of The Social Organization

Chapter 3 of The Social Organization is primarily about organizations using social media in the right way, that blaming social media for the lack of success in social media is ignorant. It failed not from social media not working, but it being executed wrong, whether it is from not getting the right individuals involved and thinking of the end user. Chapter 4 describes many different views that companies have towards social media, and I believe Walgreens takes a Flippant view of social media. They have all the different social media, however, they do not seem to put a lot of time and effort into making their social media useful and interactive for their members. They know that they should have social media, do, but seem to not take it serious.

As for Walgreens having any "meshy" characteristics, they really only have social and mobile, with their app. I do not see Walgreens having the potential to be "meshy" because they can't have the physical aspect that is required for a "meshy" organization. Walgreens being a pharmaceutical and convenience store, selling mainly prescription drugs and beer, these are products that can't be shared between users because they are consumable goods. Overall, I do not feel that they need to be "meshy" to be successful.